Being on the first page of Google is like having prime commercial real estate for your local business or being in the section of the shopping mall that has the most foot traffic. Being on the first page, means that people will see you, and if you site is correctly optimized, most likely click and visits your website. Once they get to the site, half of the work is done, but the most important part is yet to come. Your website has to be optimized for conversions in order to make that visitor take action, be it fill out a form, see a video, download a whitepaper or even buy something. If you need help with any of the above, make sure you look for a Tijuana SEO expert who will be able to guide you along the way.